HSMAI Meeting The Netherlands
Park Plaza Victoria Amsterdam Damrak 1-5, Amsterdam, NetherlandsTarget the right metric: How to use Google to optimise hotel revenue and profit. Tom van Gessel will discuss yield based marketing and how to design digital marketing models to maximise revenue and profit for hotels. * Speaker information: Tom van Gessel, Amsterdam, The Netherlands – Originally from Taiwan, Tom has lived his entire life ‘abroad’ […]