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What is CPD and why is it important to you? Continuing Professional Development (CPD) is the framework of learning and development activities that contribute to an individual’s continued effectiveness as a professional. Another associated term is ‘lifelong learning’, although CPD has become the most commonly used term. This is because CPD comprises more than just learning activities primarily related to taking courses and passively receiving information. CPD takes place in several contexts and through various activities. It does not simply involve taking a refresher course or two but taking part in less structured, more job-specific activities such as on-the-job learning or mentoring.

The research findings in the ‘Future Skills Report’, published by e-Hotelier and supported by the Institute of Hospitality (IoH), emphasise that recruitment and retention will remain one of the biggest issues facing the industry over the next five years, making professional development a critical part of a business’s strategy. Regardless of a business’s size, recruitment, development, and retention strategies are no longer just for the few. It is relevant to every employee and affects all levels from the bottom up.