RESEARCH IN ACTION: Attribute-based Pricing
ROC@Work Webinar SeriesSingapore Virtual Webinar – FREE 1-2pm (Singapore time) Agenda: Attribute Based Pricing (ABP) is hotel’s specific pricing strategy of their products and services at an attribute level, requiring the hotelier to completely break down their product bundles to allow hotel guests to build and price their ideal room during the booking process using individual attributes […]
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