RESEARCH IN ACTION: Attribute-based Pricing - Events RESEARCH IN ACTION: Attribute-based Pricing - Events
Loading Events
  • This event has passed.

RESEARCH IN ACTION: Attribute-based Pricing

Singapore

Virtual Webinar – FREE
1-2pm (Singapore time)

Agenda:

Attribute Based Pricing (ABP) is hotel’s specific pricing strategy of their products and services at an attribute level, requiring the hotelier to completely break down their product bundles to allow hotel guests to build and price their ideal room during the booking process using individual attributes of the room and rate plan. We conducted semi-structured in-depth interviews with 19 executive-level industry professionals and 4 academic experts to build a framework for attribute-based pricing implementation in the hotel industry.

[mk_ornamental_title tag_name=”h4″ text_color=”#52247f” font_family=”none” font_size=”30″ font_weight=”bold” font_style=”normal” txt_transform=”uppercase” ornament_style=”norman-single” ornament_color=”#52247f”]Speakers[/mk_ornamental_title]
[mk_employees style=”classic” column=”1″ count=”3″ description=”false” employees=”1298, 24093″]
August 10 2022

Details

Date: 10-8
Time: 1:00 pm - 2:00 pm
Cost: Free
Event Categories: , , ,
Website: Visit Event Website

Venue

ROC@Work Webinar Series

Visit Venue Website

Organiser

HSMAI Asia Pacific Region
Website: Visit Organizer Website