Welcome and an update on activities coming up in Palma and other destinations in Spain

By Ingunn Hofseth, President & CEO, HSMAI Region Europe

The new disruption of the Tours & Activities niche segment

By Begoña Borrego Cerro, Revenue Management Expert

Begoña has an extensive background within some of the best leading hotel chains like The Ritz-Carlton Hotel Company, Melià Hotels International, IHG and Almanac Hotels. She has more than 10 years of experience as Director of Revenue Management learning from the best professionals and teaching to the best talents. Throughout her career, she has participated in the opening of some important properties such us the first Bulgari Hotels & Resorts worldwide in Milan, the ME Barcelona (Lifestyle brand for Melià Hotels International) and most recently the launch of the Almanac brand with the first Almanac hotel in Barcelona. She has also had the opportunity to be part of some Task Force teams as the Revenue Leader for the pre-opening tasks of the flagship of the Meliá lifestyle brand, the ME London, and also for the conversion of the Hilton Valencia into the new Melià Valencia Palacio de Congresos.

This presentation will be in Spanish

Meetings and Events will become a priority when commercial leaders see the growth opportunity for their organisations and how they can maximize their opportunities for improving revenues 

• How much money are you losing in your Meeting Space?
• How to forecast demand more accurately for your meeting Space
• How to measure the Value of space and optimize its use
• Thinking about your Meeting Space in the same way as your Bedrooms
• Some simple steps you can take right now to improve performance.

By Heather Hart

Heather has for many years helped hotels and conference venues to see the power behind a dynamic pricing strategy for meetings and events, and she pioneered the creation of a cloud-based tool that provides comprehensive demand profiles , performance measurement and selling strategy models.

She is a creative and dynamic leader with proven expertise, specialising in helping hotels improve their strategy and performance of Meetings & Events business. Heather brings passion, experience and a practical approach to driving results.

Heather has gained many years of experience in Rooms Management, Systems Training, Sales & Marketing and Revenue Management in both Rooms and Meetings & Events.

During her diverse career, Heather has worked for a wide variety of hotel companies, at properties large and small, city centre and provincial. She has worked predominantly in London and the UK, but also spent 2 years in the USA, and has worked for Forte Hotels, Holiday Inn and Radisson Edwardian; her most recent roles were in senior Revenue Management at Thistle & Guoman Hotels, Initial Style Conferences, and Millennium & Copthorne Hotels.

This presentation will be in English