Join our Midlands Region for an engaging webinar exploring how AI and robotics are redefining service in the hospitality industry.

Dr Olga Kampaxi and her panel of experts will uncover the latest trends shaping guest experience, operations, and workforce innovation, and examine how intelligent technologies are already being applied across hotels, restaurants, and visitor attractions.

Grounded in evidence‑based research and real‑world service examples, this session will bridge theory and practice, offering a forward‑looking yet practical view of how AI is transforming hospitality today, and what it means for the future of service.

Our panel, hosted by Dr Olga Kampaxi, PGCHE, FHEA, Assoc CIP from University College Birmingham:

• Manuel Davila – Professor at Birmingham City University
• Lina Du – PhD student
• Muhammad Bilal – Professor of Applied AI and Technology Ethics at Birmingham City University
• Dr Soobin Seo – Associate Professor at Washington State University
• Dr Vadym Mozgovoy – External Lecturer, University of Amsterdam & Researcher, American Institute of Applied Sciences in Switzerland

This session offers a forward-looking yet actionable perspective on how intelligent technologies are changing hospitality today, and what it means for the future of service.

This webinar is completely free for members and non-members!