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DTSTART;TZID=Asia/Hong_Kong:20260312T150000
DTEND;TZID=Asia/Hong_Kong:20260312T183000
DTSTAMP:20260414T233327
CREATED:20251214T234131Z
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UID:23621-1773327600-1773340200@events.ehotelier.com
SUMMARY:HSMAI POWERUP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING
DESCRIPTION:[vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/pu-mar-hk-landscape-banner-a-scaled.png” image_size=”full” frame_style=”single_line” align=”center”][vc_empty_space][vc_custom_heading text=”POWER-UP HONG KONG – KNOWLEDGE EXCHANGE & NETWORKING” font_container=”tag:h5|font_size:27|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_custom_heading text=”Thursday\, 12 March 2026″ font_container=”tag:h5|font_size:23|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_column_text css=”.vc_custom_1772416472303{margin-bottom: 0px !important;}”] \nVenue: Ying’nSocial Level 1\, Ying’nFlo\, Wesley Admiralty\, Hong Kong \nRegistration: 2:45pm | Event: 3:00pm – 6:30pm \nHSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect\, learn\, and build their professional networks. \nThis is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual\, yet informative\, engaging\, and meaningful way. \nThe format for the event is a mix of Knowledge Exchange & Networking. 🥂 \nJoin us for a unique opportunity to meet your peers and engage with hotel leaders. \n[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2023/06/website-banner-why-attend-commconf.png” image_size=”large”][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/whatsapp-image-2026-02-23-at-14.06.17.jpeg” image_size=”large”][vc_empty_space height=”50″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”AGENDA” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][vc_tta_accordion title_tag=”p” section_title_tag=”h5″ style=”flat” color=”green” spacing=”1″ gap=”10″ c_icon=”” active_section=”” no_fill=”true” collapsible_all=”true”][vc_tta_section title=”Welcome” tab_id=”1770012783099-9c9cc46a-b112″][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/group-powerup-hong-kong.jpeg” image_size=”full”][/vc_tta_section][vc_tta_section title=”Hong Kong Guest Sentiment Trends vs. Major APAC Destinations” tab_id=”1770012792505-5324e2c8-593f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558744246{margin-bottom: 0px !important;}”] \nPowered by TrustYou’s guest sentiment insights\, this presentation compares Hong Kong with major APAC destinations across 2024 and 2025\, drawing on tens of thousands of reviews from leading platforms including Ctrip\, Booking.com\, and Google to reveal competitive signals and commercial implications for hotel leaders.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47165″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How to Engage with Fans and Organisers in Experience Economy” tab_id=”1770013024664-f715af50-de3f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1772196330350{margin-bottom: 0px !important;}”] \nEvent tourism is an experience economy that involves both the demand (travelers motivated to attend) and supply (strategic development and marketing of events) to boost local economies\, enhance destination image\, and reduce seasonality.\nBlack Pink took the town by storm earlier this year\, and everyone in the hotel industry wanted more. What will it take to engage with fans and organizers to ensure we have a competitive pipeline\, and how can the hotel industry play a role?\nWe invited Mr. William Lo\, Director of HK company VIVID Centum International to share with us what is planned and what it takes to have continuous successful events coming to Hong Kong.\nVIVID Centum is the global strategic partner of MBC Plus\, one of the leading South Korean television and radio broadcasters. In August 2025\, they hosted “All the K Pop Stage” at Venetian Arena Macau\, where K-Pop girl group i-dle led the performance\, along with Taemin\, Kep1er\, NOWZ & KickFlip. The company will host different signature events and concerts worldwide this year and next.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47474″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”How Personalisation Drives Revenue: Engineering the Spend-Ready Guest Journey in Hong Kong” tab_id=”1770356389760-23b26bf3-a486″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558758160{margin-bottom: 0px !important;}”] \nFor today’s hospitality commercial team\, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high\, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven\, “spend-ready” guest journey. This session explores how to unify siloed data into Intelligent Guest Profiles to engineer a seamless\, high-margin journey that turns one-time visitors into lifelong advocates.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47159″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Maximising OTA Partnerships: Tips on how to optimize local distribution partners” tab_id=”1770012783104-4add5481-8838″][vc_column_text css=”.vc_custom_1771558775947{margin-bottom: 0px !important;}”] \nThis panel explores how hoteliers can unlock greater value from OTA partnerships beyond standard master agreements. Industry leaders will discuss strategies to strengthen collaboration with global and local OTAs\, optimize market-specific distribution partnerships\, and drive incremental revenue while maintaining rate integrity and channel balance. The session will share practical insights on leveraging local OTA capabilities\, commercial flexibility\, and joint growth opportunities to maximize performance in today’s evolving distribution landscape.\n[/vc_column_text][mk_employees rounded_image=”false” grayscale_image=”false” count=”3″ description=”false” order=”ASC” employees=”38210\, 47155\, 47161″][/vc_tta_section][vc_tta_section title=”Networking Break” tab_id=”1770013084419-595df7a0-c6b4″][vc_row_inner][vc_column_inner][vc_single_image image=”47168″ img_size=”large” alignment=”center” css=””][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”HSMAI Happenings” tab_id=”1770012791891-b4dd2457-1215″][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558792008{margin-bottom: 0px !important;}”] \nUpdate from HSMAI on what’s happening in your location and upcoming events\, education and publications.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”24620″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Beyond RevPAR: Mastering Total Revenue with the Modern Guest Journey” tab_id=”1770596055432-64d0888d-b53f”][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1771558839647{margin-bottom: 0px !important;}”] \nDiscover how to maximize TRevPar to enhance the guest journey while turning data into scalable\, revenue-generating outcomes.\n[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”47355″][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”Closing the Deal: Negotiation Strategies in Hospitality Sales” tab_id=”1770356459028-085a4d5b-402a”][vc_row_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ description=”false” employees=”45161″][/vc_column_inner][vc_column_inner width=”1/2″][mk_employees column=”1″ rounded_image=”false” grayscale_image=”false” count=”1″ offset=”0″ description=”false” employees=”47562″][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1770703432404{margin-bottom: 0px !important;}”][/vc_column_text][/vc_tta_section][vc_tta_section title=”Q&A and Wrap-up” tab_id=”1770014328959-b5e97560-81a4″][vc_column_text css=”.vc_custom_1771552193292{margin-bottom: 0px !important;}”] \nAll session speakers and attendees debrief for a group robust discussion on topics presented.\n[/vc_column_text][/vc_tta_section][vc_tta_section title=”Networking Drinks & Canapes” tab_id=”1770014365304-e22b19bf-bb54″][vc_single_image image=”47172″ img_size=”large” alignment=”center” css=””][/vc_tta_section][/vc_tta_accordion][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”REGISTRATION” font_container=”tag:h2|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”PARTNERS” font_container=”tag:h2|font_size:40|text_align:center|color:%2352247f” use_theme_fonts=”yes” css=””][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/amadeus-1.png” image_size=”full” align=”center” margin_bottom=”0″][/vc_column][/vc_row][vc_row][vc_column][mk_image src=”https://asia.hsmai.org/wp-content/uploads/sites/12/2025/12/hong-kong.jpg” image_size=”full” frame_style=”single_line” align=”center”][/vc_column][/vc_row]
URL:https://events.ehotelier.com/event/hsmai-powerup-hong-kong-education-networking/
LOCATION:Ying’nFlo\, Wesley Admiralty\, Hong Kong\, Hong Kong
CATEGORIES:Chapter Events,Commercial,Conference,Networking
ATTACH;FMTTYPE=image/jpeg:https://events.ehotelier.com/wp-content/uploads/sites/4/2026/01/pu-hk-mar-3-EYkRKx.jpg
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