Following on the launch of its theme “Better Travel” at WIT Singapore 2017, Asia s leading travel technology conference brings its unerring eye on Asia to the Phocuswright stage.
What does Better Travel look like in Asia? What are the innovations that have taken place and that could shape the future? And how can European-based brands seize the digital travel opportunity in this region of 4.42 billion people with a rapidly growing middle class.

As global tech brands chase the next billion users, what are the opportunities for travel brands to one, grow expand their business across Asia and attract more travellers from Asia to their shores.

Already, Asia is the world s largest travel market and looks set to outpace the rest of the world as online travel penetration grows – online share of total travel is currently about 38% (in 2017) – and mobile is the main story being played out – in China, by 2020, mobile will account for $83b ($101b by 2021) of travel bookings. (Phocuswright)

According to Phocuswright, APAC represented 30% of online travel among The Big Three (US, APAC, Europe) in 2016 and by 2020, will account for 36%.