Topic: The impact of digital marketing orientation on hotel performance
Join us for the 3rd HSMAI KSA Chapter Power Breakfast event to hear from industry colleagues and partners in a moderated panel discussion.
Digital marketing is becoming increasingly integrated, especially compared to what it was just over 3-4 years ago. In today’s multi-device, multi-touch world, digital marketing must be handled in a multi-channel strategic campaign to reach consumers at every touch point.
These campaigns should utilize the right combination of online channels effectively (paid search, email marketing, SEO, online media, social media, influencers utilization, etc.) to promote one campaign theme.
Objective:
By the end of the session all attendees should leave with a clear understanding of the crucial role of the whole commercial team to create a successful comprehensive / 360 digital campaign: from the developing the right content on the hotel website to social media, reputation, Google paid search campaigns and 3rd party sites.
Key questions:
• What is the definition of digital marketing in 2022?
• What is the role of the commercial team in creating and ensuring the success of a digital campaign?
• How important is social media for the success of any digital campaign? And are all current channels relevant for all campaigns?
• What are content distribution channels and how can they help amplify digital marketing efforts?
• How important are emerging technologies are and how quick should we adapt them?
• When does the crossover happen between revenue management and digital marketing?
Take part afterwards in an interactive educational activity on the topic of Digital Marketing, and how to best generate opportunities and what are the tools available to measure and analyse.
Discuss and debate what are the best ways the different commercial stakeholders of Revenue, Sales and Marketing, can collaborate for mutual benefit of both the customer, and the business.
In addition to feeding your mind, you will also enjoy a delicious breakfast and networking with colleagues from all the major brands in town.
Don’t miss out on taking part in this interactive event (please note prior registration is required)
HSMAI ME Hotel Members: Part of membership benefits
Hotel Non-Members: SAR99