”POWER-UP
”Friday
Registration: 3:45pm | Event: 4:30pm – 7:30pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is 1-hour Education and 1.5 hours Networking. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
”AGENDA”
Take a brief deep dive with Lighthouse into the number trends and outlook for the Thailand market, with a focus on Bangkok, and get familiar with how Thailand is performing and what’s to come.
– Flight Search Evolution by Outbound Country
– China to Thailand search rank in Asia
– India to Thailand search rank in Asia
– Hotel Search Evolution
– Market Heat Map – Thailand and Bangkok
– Thailand Hotel Pricing: 2023 vs 2024
– Thailand Hotel Price by Class
– Trailing Twelve Months Historical Pricing
– Bangkok Hotel Price Changes
– Booking Lead Time and its impact on pricing
– Booking Trends: LOS 2, LOS 3, Mobile discounts
Uncover key insights with Derbysoft into Thailand’s top source markets, China and India, and see how these trends will shape the country’s tourism landscape going forward.
– Skift Healthscore Index
– Inbound Visitors Overview
– Chinese Traveler Overview
– Chinese Travelers Booking Windows
– Demand Drivers – Concerts
– Indian Traveler Overview
– Indian Traveler Booking Windows
– Demand Drivers – Weddings & Movie Shoots
– Future Outlook
In an increasingly competitive hospitality landscape, maximizing direct bookings is essential for reducing dependency on third-party platforms and building stronger guest relationships. This session will explore innovative strategies and practical tools hotels can use to optimize digital channels, including their website, social media, and email marketing. Discover how to leverage data-driven insights, personalized guest experiences, and the latest digital trends to convert online engagement into confirmed stays. Learn from industry success stories and actionable techniques to turn every click into a valuable booking.
• Cultivating a Growth Mindset
• Meeting Our Future Selves
• Growth Lies Outside the Comfort Zone
• Embracing Challenges as Catalysts for Growth
• Flourishing Instead of Just Surviving
• Perception Shapes Our Reality
• Our Words Become Our World
• Starting Each Day in Our Favor
• A Candle Doesn’t Lose its Flame by Sharing its Light with Another