Wednesday 28 August, 2024
Registration: from 3:50pm | Event: 4:30pm – 7:30pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is a mix of easy Education and enjoyable Networking. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
”AGENDA”
The role of hotel commercials has long gone beyond being just sales or marketing experts. Teams are at the frontline of the business and it has now become crucial to master a 360° understanding of the demand dynamics, in order to maximize the right markets through the most effective channels – and as fast as possible. Our goal is to activate business sources in a way that operational teams can grow and maintain profitable business. This works together with a full collaboration from all departments to support business optimization. Because not only revenues need to be optimized, but also costs, in order to achieve the most profit returns.
Get ready for an insightful session exploring social media and what’s trending and working at the top of the digital marketing funnel – awareness and interest. From viral videos to interactive stories that draw users in, we’ll show you how you can use these insights to boost your social media presence. Whether you’re a seasoned pro or just starting out, you’ll walk away with practical tips and a fresh perspective to take your content strategy to the next level.
Learn how to craft a winning creative strategy to drive conversions.
We are all blessed to be working in digital marketing today, with so many great software content creation tools (now supercharged with a plethora of AI assist) and low cost social media platforms to generate attention/ awareness/ engagement, and accurate analytics to track and measure our impact.
But with so many tools/ processes/ platforms/ analytics, how can we tap into creativity, think outside the box, innovate our approach (on the fly!), and develop content/ content strategies that achieve better success.
Catch our dynamic industry expert panel for an illuminating discussion on that elusive (and sometimes underrated) non-measurable key ingredient behind any great marketing success – creativity!
”VENUE”
137 Pillars Suites & Residences Bangkok
59/1 Soi Sukhumvit 39, Khlong Tan Nuea, Watthana,
Bangkok 10110, Thailand