HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Asia Pacific was founded in Singapore in 2004 and now has Chapters in Singapore, Thailand, Indonesia, Australia, India, Korea, Hong Kong & Macau & Mainland China.
In 2017, HSMAI founded the HSMAI Academy, allowing us to bring members and other hoteliers quality education both online and face-to-face. The Academy houses all educational products and certifications developed by HSMAI around the world and will soon feature external courses that will assist hoteliers grow their career.

Take a brief deep dive into the current number trends and the outlook for the India market – get familiar with how India is performing and what’s to come.

As we step into 2025, the role of Revenue Directors is evolving faster than ever, driven by a rapidly changing digital landscape and heightened guest expectations. The tools we rely on are no longer just about data collection—they are about making sense of complex patterns, predicting trends, and enabling real-time decisions to drive revenue optimization. In this session, Geetika will walk you through the cutting-edge digital tools shaping our industry, from AI-powered revenue management systems to integrated customer data platforms and beyond, all designed to empower us to stay ahead in an increasingly competitive market. Let’s explore how technology is not just enhancing our strategies but redefining the very core of revenue management.