”POWER-UP
”Thursday
”Venue:
Registration: 3:45pm | Event: 4:30pm – 7:30pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is 1.5 hours Education and 1.5 hours Networking. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
”AGENDA”
In an era where AI is reshaping digital marketing, 2025 presents new opportunities for hospitality brands to level up their social media strategies. This session explores how AI-driven tools enhance engagement, boost bookings, and optimize ad performance. From generative AI transforming content creation to AI-powered media buying driving conversions, we’ll uncover actionable insights to help hospitality marketers stay ahead in an evolving digital landscape.
While South East Asia and Thailand particularly has always attracted foodies, what is the real potential for hotels to capture these local and international guests? How does one choose whether to dine at the hotel’s live station buffet, go check to the nearby hotel’s rooftop, try street foods, or browse the diverse food court in the fancy malls? There is a complexity for hoteliers to constantly keep up with multiple trends to find the right product strategy, not forgetting competition which unlike for rooms, are not only hotels. This session aims at providing insight numbers and understanding of the hotel F&B potential; so that we can effectively leverage our performance and stay profitable in this highly competitive environment.
In today’s dynamic hospitality landscape, effective revenue management isn’t just for rooms – it’s essential for F&B success. In this session, two rising revenue stars in the industry will break down the essential core principles and terminologies of F&B revenue management (using a comparison terminologies to rooms rev management for easy correlation understanding), and how they apply them to modern food & beverage operations.
Whether you’re a revenue manager, commercial strategist, F&B manager, restaurateur, or hotelier looking to maximize your outlets’ potential, this session will equip you with the essential tools to better understand how to drive profitable success in the competitive F&B market.