Promo Code: HSMAI
Dates: 24th to 23th September 2026
📍 Location: ICC Sydney
Evolve your accommodation business and property with products, trends and knowledge
NoVacancy, held at the world-class ICC Sydney on 23 & 24 September 2026, is the biggest and most important annual event for professionals in the hotel and accommodation industry. Access big developments in new brands and product launches, essential education and industry insights, crucial networking, and serious deal-making. It’s all here waiting to be experienced.
Two value-packed days | The hottest networking | Thousands of solutions
Registration to attend is now open! Book your FREE pass and be part of the definitive event that brings the hotel & accommodation industry together under one roof, promoting new ideas, efficiency, innovative technology, and best practices across the industry.
Two sessions by HSMAI | The Hotel Leaders Summit | The Marketing Summit
Promo Code: HSMAI
Dates: 23 & 24 September 2026
📍 Location: ICC Sydney
NoVacancy Sydney is one of the Pacific region’s leading annual gatherings for hotel and accommodation leaders, bringing the industry together to explore the innovations, insights and partnerships shaping the future of hospitality.
Held at ICC Sydney on 23–24 September 2026, the event offers two value-packed days, the hottest networking opportunities and thousands of solutions designed to help hoteliers improve performance, profitability, efficiency and guest experience. It is a key opportunity to discover new ideas, market intelligence, innovative technology and best practices from across the hotel and accommodation industry.
Two sessions by HSMAI | The Hotel Leaders Summit | The Marketing Summit
HSMAI Asia Pacific is proud to continue its annual participation in NoVacancy Sydney, contributing thought leadership and practical education for hotel commercial leaders across sales, marketing, revenue, distribution and digital. This year, HSMAI will host dedicated sessions focused on the commercial issues that matter most to hoteliers today — helping industry leaders evolve their properties, maximise revenue and stay ahead in a rapidly changing market.
Registration is now open. Book your FREE pass and be part of the definitive event that brings the hotel and accommodation industry together under one roof.
Use promo code HSMAI when registering to receive updates on HSMAI’s sessions at NoVacancy Sydney 2026.
”MARKETING
Last Years session
Search engines are no longer just about keywords – they’re becoming intelligent, conversational and personalised. This session will explore how AI is transforming the way people get inspired and plan travel, and what that means for hotel bookings and online strategy. From SEO to AIO, get ahead of the curve and make sure your hotel is part of the conversation!
”HOTEL
Last Years session
For today’s commercial leaders, harmonizing the intricate connections between sales, marketing, revenue management and distribution—the core commercial disciplines—is essential for maximising enterprise profitability. This won’t be your traditional panel! Join us as we illustrate what it truly means to ‘break down silos’ and collaborate as a Commercial Strategy team. We’ll discuss what works, what doesn’t work, and leave you with new strategies for you to take back to your team.