Hoteliers offer multiple rates for essentially the same room type, so it’s critical you understand the importance of pricing and all it encompasses. This course explores the strategic pricing and the various pricing-related elements.
– How to price your different room types
– Different types of pricing explained
– Understand the impact of discounting and how to calculate the occupancy needed to offset discount offers
– Uderstanding the psychology of pricing including decoy and anchor pricing
– Pricing tactics to improve your profits
* This workshop is one course of ten from the HSMAI Certificate in Revenue Management (Hospitality).