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”POWER-UP
”Thursday,
Venue: Ying’nSocial Level 1, Ying’nFlo, Wesley Admiralty, Hong Kong
Registration: 2:45pm | Event: 3:00pm – 6:30pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is a mix of Knowledge Exchange & Networking. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
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”AGENDA”
<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Welcome”
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Hong
Powered by TrustYou’s guest sentiment insights, this presentation compares Hong Kong with major APAC destinations across 2024 and 2025, drawing on tens of thousands of reviews from leading platforms including Ctrip, Booking.com, and Google to reveal competitive signals and commercial implications for hotel leaders.
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”How
Event tourism is an experience economy that involves both the demand (travelers motivated to attend) and supply (strategic development and marketing of events) to boost local economies, enhance destination image, and reduce seasonality.
Black Pink took the town by storm earlier this year, and everyone in the hotel industry wanted more. What will it take to engage with fans and organizers to ensure we have a competitive pipeline, and how can the hotel industry play a role?
We invited Mr. William Lo, Director of HK company VIVID Centum International to share with us what is planned and what it takes to have continuous successful events coming to Hong Kong.
VIVID Centum is the global strategic partner of MBC Plus, one of the leading South Korean television and radio broadcasters. In August 2025, they hosted “All the K Pop Stage” at Venetian Arena Macau, where K-Pop girl group i-dle led the performance, along with Taemin, Kep1er, NOWZ & KickFlip. The company will host different signature events and concerts worldwide this year and next.
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”How
For today’s hospitality commercial team, the greatest untapped opportunity lies in bridging the “Rebooking Paradox.” While guest satisfaction in APAC remains consistently high, loyalty is lagging—with only 37% of guests currently rebooking the same hotel. This gap represents millions in lost revenue potential that can only be reclaimed by moving beyond “one-size-fits-all” service toward a data-driven, “spend-ready” guest journey. This session explores how to unify siloed data into Intelligent Guest Profiles to engineer a seamless, high-margin journey that turns one-time visitors into lifelong advocates.
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Maximising
This panel explores how hoteliers can unlock greater value from OTA partnerships beyond standard master agreements. Industry leaders will discuss strategies to strengthen collaboration with global and local OTAs, optimize market-specific distribution partnerships, and drive incremental revenue while maintaining rate integrity and channel balance. The session will share practical insights on leveraging local OTA capabilities, commercial flexibility, and joint growth opportunities to maximize performance in today’s evolving distribution landscape.
<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Networking
<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”HSMAI
Update from HSMAI on what’s happening in your location and upcoming events, education and publications.
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Beyond
Discover how to maximize TRevPar to enhance the guest journey while turning data into scalable, revenue-generating outcomes.
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Closing
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<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Q&A
All session speakers and attendees debrief for a group robust discussion on topics presented.
<”h5″ class="vc_tta-panel-title vc_tta-controls-icon-position-left">”Networking
”REGISTRATION”
”PARTNERS”
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