HSMAI Europe Channel Live TV Shows with interesting guests/topics.

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Exploring the beauty of focus in a strong hotel brand

Tuesday April 13 from 2:00 pm – 3:00 pm CET

During this interactive session, we will follow the captivating story of the creation of the quintessential Amerikalinjen brand in Oslo and its incredibly successful launch.

• What are the steps to building a compelling hotel brand that stands out from the crowd?
• How do you ensure that the brand is incorporated into absolutely everything, from hotel design to marketing communications and more?
• Is there a need to adapt your hotel’s branding strategy during the current market challenges?

Sit back, listen and engage with fellow hoteliers as we take the Amerikalinjen example as a springboard to discuss together everything related to the wonderful world of hotel branding.

Read more here.