Adria Hotel Forum (AHF) is the leading Southeast European hotel investment conference, which gathers all the relevant actors including international experts, presidents and members of the boards of the largest regional and global hotel companies, ministers, investors, institutional representatives, financial institutions, consultants, architects, lawyers and other experts.

8th AHF will be held in Croatia, Hilton Garden Inn Zagreb – Radnicka on February 18-19 2020 on the following theme: “Change or be changed” because of the intensity and rapidity of the changes in the hospitality industry.
With new generation of travellers expecting new and more, hotels must change their offer and services accordingly. So, how to change and where to invest will be the main focus of the Forum discussion.

In terms of the region, it is the concern of what is the product we are focusing on, what is the global investors` opinion about the investments in the region and what will be the next disruption in the regions tourism.