The HSMAI Day Holland
Pestana Amsterdam Riverside (Amsteldijk 67)
Tuesday October 29th from 12.00 – 19.00
It is free to attend for members if you are working directly in the Hotel & Travel industry!
Sign up here!
DESIGN THINKING
Design Thinking was the main topic for HSMAIs Curate last month in London. Due to the great feedback we will put focus on this topic in several cities in Europe, starting with Amsterdam!
DESIGN THINKING — we think this could be another industry game-changer: design thinking, a human-centred approach to creative problem solving that has major implications for the business of hospitality, especially when it comes to powering innovations that harness the convergence of sales, marketing, and revenue optimisation. We will have interactive discussions, and collaborative brainstorming.
Design Thinking – Human-Centered Problem Solving
A human-centered approach to creative problem solving that companies of all sizes can use to address seemingly insurmountable challenges.
| Time | Topic |
|---|---|
| 12:00-13:00 |  Registration, Lunch & Networking |
| 13:00-13:10 |  Welcome
By Ingunn Hofseth, President & CEO, HSMAI Region Europe |
| 13.10-13:30 |
Social Enterprising: The need for a collaborative approach in the tightening Hospitality labour market Lennart Maas has many years of international experience as a manager. He is a strong believer of a collaborative approach to improve the Dutch labor market in hospitality and has therefore founded the first Dutch Hospitality day. Listen to Lennart sharing his vision on an essential part of our hospitality business; people. By Lennart Maas, General Manager, Park Plaza Victoria Amsterdam and Founder of ‘Nationale Horecadag’ |
| 13:30-14:00 |
Founder of Avvio.com and more than a tad obsessed with delivering innovative technologies and new distribution networks to grow direct bookings for hotels. Make sure you join us to listen to his experience By Frank Reeves, Co-founder & CEO, AVVIO |
| 14:00-14:20 | Coffee break and networking |
| 14:20-15:35 |
Design Thinking – Human Centered problem solving We will show examples on how you can use Design Thinking to the problem of fostering collaboration among disciplines, teams and functions.
By Josje van Dongen, Head of Innovation and Hotel Management Track, Hotel Management School Maastricht and Chair of HSMAI Region Europe Innovation Advisory Board and Geoff Maree, Sr Lecturer Innovation, Design and Imagineering, Academy of Hotel & Facility Management – Breda University and Member of HSMAI Region Europe Innovation Advisory Board |
| 15:35-15:50 | Coffee break and networking |
| 15:50-18:00 | Design Thinking Continued – Interactive session
and Geoff Maree, Sr Lecturer Innovation, Design and Imagineering, Academy of Hotel & Facility Management – Breda University and Member of HSMAI Region Europe Innovation Advisory Board |
| 18.00-19:00 | Wrap up followed by Drinks and Networking |
Using Technology to Deliver a Personalised Guest Experience
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Cancellation Policy
If you register, we expect you to attend. If, for any reason, you are not able to attend please let us know by phone, text message or e-mail.
You can cancel your registration until 48 hours before the start of the event. After that and in case of no-show we will charge you € 95,- plus VAT. Thank you for your understanding.