Sustainability and CSR (Corporate Social Responsibility) are two terms frequently appearing in principal speeches. Today most customers expect action rather than words. If you don’t live up to expectations your company may find itself in peril. Thanks to new technology your reputation spreads at the speed of light. HSMAI Region Europe is happy to invite you to a breakfast meeting on these subjects at the Scandic Continental hotel in Stockholm on Friday the 15th of March.

Hans Geelmuyden (to the left below), CEO and Chairman of the board at the Geelmuyden Kiese agency, will be holding a speech called When Corporate Social Responsibility inhabits the core of the brand.

Geelmuyden Kiese is Scandinavia’s largest communications agency with offices in Copenhagen, Oslo, Stockholm and Bergen. The agency was established in 1989 and today counts 150 employees.

We are also happy to announce the attendance of Eva Lundström (to the right below), Marketing & Brand Director at Scandic Hotels Sweden, partaking in order to share information on how the hotel chain works with sustainability issues. They work under the assumption that taking care of people and environment is good for business and benefits society at large.

Both lectures to be held in Norwegian and Swedish respectively.

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The breakfast meeting will take place at the Scandic Continental in central Stockholm between 08:30 am and 11:00 am on Friday the 15th of March.

Photo: Scandic Continental in Stockholm. Photographer: Frankie Fouganthin/Wikimedia Commons.