Name: The HSMAI Day Germany
Start: 2018-10-16T11:00:00+02:00
End: 2018-10-16T18:00:00+02:00
Location: Scandic Berlin Kurfürstendamm

Welcome to The HSMAI Day Germany

in cooperation with

Scandic Berlin Kurfürstendamm

Tuesday October 16th

From 11:00- 18:00 including drinks and networking

A full-day conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda. One of this year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results, the Service Pledge program gives you tools to fine tune your management of these.

Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.

It´s free to attend for HSMAI company members working directly in the hotel, event and travel industry.

We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.

[mk_button corner_style=”full_rounded” size=”medium” icon=”mk-moon-ticket” icon_anim=”side” url=”https://www.eventbrite.co.uk/e/the-hsmai-day-germany-tickets-44016364130″ align=”center” button_custom_width=”350″ bg_color=”#663399″]Sign up today![/mk_button]

Program

[mk_table]

	Time	What
	11:00-11:30	Registration, coffee and networking
	11:30-11:40	Welcome By Ingunn Hofseth, President & CEO, HSMAI Region Europe
	11:40-12:10	Growing Direct Bookings – OTA marketing tactics and how to reply to them By Ralf Denke, Vice President E-Business, Deutsche Hospitality Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”. He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality. Ralf is also a member of the HSMAI Region Europe Distribution Advisory Board.
	12:10-12:30	The current state of hotel rate parity in Europe, a deep dive into parity performance. OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it! By Daniel Brand, Business Development Manager ay OTA Insight
	12:30-13:30	Lunch and networking
	13:30-14:00	How can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team? By Margitte Verkruijsse-Reiner, Project Manager, Digital Expert program, HSMAI Region Europe
	14:00-14:30	The changing skills and competences of future commercial leaders. Moving towards a coaching leadership style. By Susan Meinl, Director Human Resources, Design Hotels AG Susan is also a member of the HSMAI Region Europe Culture & People Advisory Board. The HSMAI Day Germany will continue the debate from the HSMAI Region Europe Leadership Day in London about how both the customers and sales channels are changing and that it requires different competence of future executives and employees. It also requires a completely different interaction across disciplines and that we work less in “silos” within key areas that HSMAI has its focus: Revenue Management Marketing Sales Distribution Culture & People Innovation By the end of the day there will be a discussion with executive leaders from the hotel and travel industry in Germany
	14:30-14:50	Coffee break and networking
	14:50-15:10	Direct Booking Bermuda Triangle: Why are you losing your website visitors? By André Bressel, Head of Operations, Hotelchamp
	15:10-15:30	Influencing the Traveller Path to Purchase with TripAdvisor 74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers. Get data-driven insights on traveller behaviour and purchase patterns Discover how you can influence booking decisions on TripAdvisor Access valuable tips and best practices used by hoteliers By Mirco Schanz, Senior Key Account Manager DACH, TripAdvisor
	15:30-16:15	The changing skills and competences of future commercial leaders Moderator: Margitte Verkruijsse-Reiner, Project Manager, Digital Expert program, HSMAI Region Europe Debate with industry leaders and the delegates What are the top issues facing your discipline … and the industry as a whole today? If your business’ priorities have changed in the last year, what have they shifted away from, and to? What components and competences need HSMAI’s attention? What is the next thing coming at us? Is it an opportunity, or a challenge?
		Ralf Denke, Vice President E-Business, Deutsche Hospitality
		Susan Meinl, Director Human Resources, Design Hotels AG
		Dirk Bremer, President, Travel Industry Club
	16:15-16:40	HSMAI & Customer Alliance Guest Experience Award We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.
	16:40	Drinks and networking

[/mk_table]

Date:	16-10-2018
Time:	11:00 am - 6:00 pm
Event Categories:	Conference, Distribution, Innovation, Marketing, People, Revenue, Sales, Service, The Hsmai Day
Website:	Visit Event Website

The HSMAI Day Germany

Welcome to The HSMAI Day Germany

in cooperation with

Scandic Berlin Kurfürstendamm

Tuesday October 16th

From 11:00- 18:00 including drinks and networking

Program

Registration, coffee and networking

Welcome

Growing Direct Bookings – OTA marketing tactics and how to reply to them

The current state of hotel rate parity in Europe, a deep dive into parity performance.

Lunch and networking

How can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?

The changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.

Coffee break and networking

Direct Booking Bermuda Triangle: Why are you losing your website visitors?

Influencing the Traveller Path to Purchase with TripAdvisor

The changing skills and competences of future commercial leaders

HSMAI & Customer Alliance Guest Experience Award

Drinks and networking

Details

Venue

Organiser

Event Navigation

The HSMAI Day Germany

Welcome to The HSMAI Day Germany

in cooperation with

<img decoding="async" class="aligncenter wp-image-7879" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/tric_logo_4c_neu_2.jpg" alt="" width="405" height="96" />

Scandic Berlin Kurfürstendamm

Tuesday October 16th

From 11:00- 18:00 including drinks and networking

Program

<img decoding="async" class=" wp-image-7328 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/05/hsmai_eu-favicon-correct-colours-114.png" alt="" width="99" height="100" />Registration, coffee and networking

<img decoding="async" class=" wp-image-6244 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/ingunn_hofseth_2018-150x150.jpg" alt="" width="110" height="110" />Welcome

<img decoding="async" class=" wp-image-8105 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_141-150x150.jpeg" alt="" width="110" height="110" />Growing Direct Bookings – OTA marketing tactics and how to reply to them

<img decoding="async" class=" wp-image-8164 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/0-4-1-150x150.jpeg" alt="" width="110" height="110" />The current state of hotel rate parity in Europe, a deep dive into parity performance.

<img decoding="async" class=" wp-image-7328 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/05/hsmai_eu-favicon-correct-colours-114.png" alt="" width="99" height="100" />

Lunch and networking

<img decoding="async" class=" wp-image-5526 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/02/margitte-150x150.jpg" alt="" width="110" height="110" />How can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?

<img decoding="async" class="wp-image-8048 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/09/0-15.jpeg" alt="" width="116" height="116" />

The changing skills and competences of future commercial leaders. Moving towards a coaching leadership style.

<img decoding="async" class=" wp-image-7328 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/05/hsmai_eu-favicon-correct-colours-114.png" alt="" width="99" height="100" />

Coffee break and networking

<img decoding="async" class=" wp-image-8163 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/andre-colored-signature.png" alt="" width="120" height="120" />

Direct Booking Bermuda Triangle: Why are you losing your website visitors?

<img decoding="async" class="wp-image-8148 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/04/fullsizeoutput_171-150x150.jpeg" alt="" width="120" height="120" />

Influencing the Traveller Path to Purchase with TripAdvisor

<img decoding="async" class=" wp-image-5526 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/02/margitte-150x150.jpg" alt="" width="111" height="111" />

The changing skills and competences of future commercial leaders

<img decoding="async" class="size-thumbnail wp-image-8006 alignright" src="https://hsmai.eu/wp-content/uploads/sites/15/2018/08/logo-150x43.png" alt="" width="150" height="43" />

HSMAI & Customer Alliance Guest Experience Award

Drinks and networking

Details

Venue

Organiser

Event Navigation

Registration, coffee and networking

Welcome

Growing Direct Bookings – OTA marketing tactics and how to reply to them

The current state of hotel rate parity in Europe, a deep dive into parity performance.

How can you take advantages from HSMAI Region Europe Digital Expert LAB in developing your team?