”POWER-UP
”Swiss-Belhotel
”Friday
Registration: 4:30pm | Event: 5:00pm – 8:00pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Knowledge Exchange & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is a mix of Knowledge Exchange & Networking,
and includes post-event dinner canapes & drinks. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
”AGENDA”
RevPAR alone no longer tells the full story of a hotel’s commercial performance. As guest expectations evolve and margins come under pressure, hotels must look beyond the room rate and start monetising the entire guest journey.
In this session, Fandy Gunawan explores how modern hotels can drive total revenue by rethinking every guest touchpoint — from pre-arrival to post-stay. The session also focuses on practical strategies hotels can implement today to move from room-centric revenue thinking to a more holistic, guest-centric commercial approach — turning everyday interactions into measurable revenue opportunities without compromising service quality.
Waste is often treated as a cost — but what if it could be redesigned as part of a value chain? This session explores circular approaches in hospitality, including how materials like food waste can be regenerated and reintroduced into operations, contributing to both sustainability goals and brand value.
Update from HSMAI on what’s happening in your location and upcoming events, education and publications.
In Bali—where content is constant and visibility is everywhere—attention has become both currency and clutter. As AI creators rise and UGC continues to scale, influencer marketing is rapidly evolving. The real question is: what still holds value?
Where are you seeing real results? What feels overdone? Are we drifting into a sea of sameness—and if so, what does it actually take to stand out?
This session is a collective reflection, designed in a town hall format. Through a mix of live polling and an MC-led open discussion forum, we’ll tap into the power of shared perspective to rethink influencer marketing together.
Bring what you love, what you question, and what you’re noticing. Share your thoughts, challenge ideas, and hear how others are navigating the same shifting landscape.