HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Asia Pacific was founded in Singapore in 2004 and now has Chapters in Singapore, Thailand, Indonesia, Australia, India, Korea, Hong Kong & Macau & Mainland China.
In 2017, HSMAI founded the HSMAI Academy, allowing us to bring members and other hoteliers quality education both online and face-to-face. The Academy houses all educational products and certifications developed by HSMAI around the world and will soon feature external courses that will assist hoteliers grow their career.

Take a brief deep dive into the current number trends and the outlook for the Indonesian market – get familiar with how it’s performing and what’s ahead for 2025.

Nice for MICE, is it really nice? This session will explore limitless opportunities for hoteliers to unlock the potential of MICE businesses. Together, we will unlock, step by step, how to indentify the right partners and the essentials qualities to seek. Let’s redefine experiences, expand reach and most importantly, drive unparalled growth.

Join industry leaders for an exciting discussion on the digital tools and technologies that will define the future of hotel commercial teams in 2025. This panel will explore the cutting-edge innovations that will transform how sales, marketing, and revenue professionals drive performance, enhance guest engagement, and optimize operations. From AI-powered personalization and advanced analytics to next-gen CRM systems and automation, our experts will reveal the tools that will shape success in the years ahead. Get ready to discover what’s coming next and how your team can stay ahead in a rapidly evolving digital landscape.