”POWER-UP
Friday 01 March, 2024
Registration: from 3:20pm | Event: 4:00pm – 6:30pm
HSMAI PowerUp is an HSMAI Asia Pacific casual Education & Networking event series for those working in commercial roles in hotels to connect, learn, and build their professional networks.
This is a great opportunity for marketing /digital / revenue / sales / distribution staff from corporate offices and individual hotel commercial teams to meet in a casual, yet informative, engaging, and meaningful way.
The format for the event is 1-hour Education and 1.5 hours Networking. 🥂
Join us for a unique opportunity to meet your peers and engage with hotel leaders.
”AGENDA”
Fritz Demopoulos is the founding Partner of Queen’s Road Capital Venture Capital firm. He is an entrepreneur and investor within the media and internet industries for over 10 years. His investment profile includes travel unicorns such as GetYourGuide from Germany, TravelPerk from Spain, Good Choice from Korea. Previous to setting up this VC firm he co-founded http://Qunar.com , China’s largest travel internet company. Fritz will share with us his insight on trends in the global travel industry from a key stakeholder, visionary, science and technology enthusiast’s point of view.
Unleash the power of strategic multi-channel digital marketing. Join us to explore effective tactics for maximising marketing impact across diverse digital channels. Discover the secrets behind successful multi-channel strategies and learn how to leverage these channels to achieve your business objectives.
In an era where data reigns supreme, hoteliers are increasingly recognizing the immense potential residing within their own data repositories. Emphasizing first-party data means putting your guests first and building on a relationship founded in trust, without sacrificing marketing campaign performance. And beyond the realm of room bookings, ancillary data paves a way to unlocking the full potential of Total RevPAR. In this session, we will discuss the challenges and benefits of zero- party and first-party data for hoteliers to unlock the fullest potential of their guests.
A unique ‘up close & personal’ discussion between a panel of esteemed Hong Kong Hoteliers which will explore the Hotel marketing landscape and the tools available to achieve cost effective success in 2024.
Travelers are looking for surprises over standardized experiences. A company in Hong Kong promoted unconventional destinations such as Afghanistan, Yemen, Somalia and Syria. All groups are fully booked not because they charge less than traditional tourist destinations. Founder of TravPholer https://travpholer.com/ Alfred Lam will share with us how they grow an engaging community among Chinese travelers with an appetite for different spices.
”VENUE”
Hyatt Regency Hong Kong, Tsim Sha Tsui
18 Hanoi Rd, Tsim Sha Tsui, Hong Kong