Now is the time for hospitality businesses to consider the long-term benefits of an effective rewards or loyalty programme – to build brand reputation and, ultimately, increase visit frequency. It doesn’t need to be complex or complicated, particularly with the pandemic leaving teams threadbare and less-resourced to implement change. Amongst the chaos of the last year, customer databases have been decimated and consumer behaviour has likely changed forever. The lack of engagement over the last 12 months offers an opportunity for brands to re-engage with customers afresh, with new channels to drive data growth. Quite simply, the hospitality sector has never been so digitally connected to its customers.

In this webinar, Dan Brookman, CEO of Toggle and Airship, and James Ellerby, hospitality academic at Sheffield Hallam University, will draw on consumer data from their latest hospitality loyalty insight report and lay out the simple steps that businesses of all sizes can take to implement a ‘value exchange’ and introduce a simple loyalty model to generate immediate revenue and drive footfall as the sector reopens.